Archetype to Authentic: Defining Your Brand
Join LAB's Owner and Creative Director, Mollie Windmiller, as she helps to discover your brand archetype and guide you through a workbook that helps define the personality and purpose of your brand. Knowing what your business stands for and what makes it unique are crucial steps for creating an authentic brand.
At this Branding Workshop, we’ll discuss what makes an effective brand strategy as we share our brand pillars - it will give you a renewed focus and confidence when sharing what you do.
Whether you have been in business for decades or just getting started, we'll dive into what makes an effective brand and position it authentically to your ideal audience.
About Mollie
Mollie Windmiller is the owner and co-founder of LAB, a creative agency in Minneapolis that values connecting with the community through creativity and collaboration. The primary creative services at LAB include Branding, Website Design & Email Marketing.
Mollie is someone who simply loves bringing people together, whether it be through brand experiences, community events, or promoting local businesses. She is also the publisher of Collective Magazine in Minnesota, a publication that elevates and amplifies local businesses.